What makes us unique in this market is our strategic positioning: We are the only supplier to cover all four components in the tours and activities market. While the online providers concentrate on the production, sourcing and distribution of offers, i.e. those fields that can be digitized, our 9,000 employees in 49 countries help us to make sure that we deliver our own products with high quality. We are expanding our own portfolio with products from other providers so that we can offer guests the entire spectrum, for example on city breaks.
In addition to the hotel and cruise business, TUI Destination Experiences is one of TUI Group's three growth areas. The world's leading provider of destination experiences employs 9,000 people in 49 countries and generates turnover of 700 million euros. Last year, the company looked after 14 million guests, carried out over 25 million transfers and sold more than six million tours and activities.