Our core brands


The new hotel brand TUI Blue caters for an international, up-to-date, lifestyle-oriented audience. With its brand claim “Explore the more”, TUI Blue blends the best of individual and package travel. The hallmarks are regional architecture, cutting-edge technology design and a tailored approach to fitness, food and relaxation. The hotels’ high-quality offerings are complemented by unique local modules granting an extra holiday experience. This is the first hotel brand to place the experience at the core, providing authentic holiday encounters with the surrounding region. 



Robinson is the quality and market leader in the premium segment for club holidays. True to its claim “Time for feelings”, Robinson offers singles, couples and families alike an extremely diverse range of holidays within a communicative setting. Impressively, regulars account for over 70 per cent of customers. Hallmarks include a quality offering of sports activities and entertainment, with regular events featuring experts and celebrities, alongside a contemporary approach to catering.


TUI Magic Life

The all-inclusive club brand TUI Magic Life boasts the broadest all-inclusive offering on the German market. Wide-ranging international programmes of sports and entertainment ensure versatile holidays for families, singles and couples without any additional cost. All the clubs are right by the sea, each with its own profile and focus.



The TUI Group hotel brand RIU, based in Mallorca, symbolises proven quality and excellent service. There are over 100 hotels worldwide, all in good locations with the added flair of well-kept gardens and varied, high-standard cuisine. The three product lines RIU club hotels, RIU Plaza (city hotels) and RIU Palace (premium segment) appeal to different target groups. 


Our international hotel concepts

TUI Sensimar

Sensimar is TUI’s hotel concept for couples and singles who appreciate tranquillity, style, convenience, personal service and culinary diversity and are travelling without children. The four- to five-star hotels are all in prime locations, most of them right by the sea, and offer their guests a gentle programme of sports and entertainment. All Sensimar hotels are for adults only: bookings can only be made for guests aged 16 or 18 plus. 


TUI Sensatori

Sensatori is the international TUI hotel concept catering for the premium segment, especially with lifestyle-oriented guests in mind – couples and families alike. All the resorts are right by the sea and feature contemporary design. They operate to five-star standards, offering food and entertainment rich in variety and specifically tailored to the target group, along with sporting activities and evening shows. Adults-only zones are spatially separated from areas catering for children. 


TUI Family Life

Modern family holidaymaking in an international ambience with a broad range of entertainment and sports for the whole family – that is the promise of Family Life. The spacious family-friendly hotels with their modern furbishing cater for every taste. Child care in four age groups is provided by trained professionals. Every day brings a new and varied programme of sports and entertainment that adults equally enjoy.