4 July 2023

TUI BLUE: Summer new openings successfully completed

TUI BLUE has successfully completed the planned hotel openings for the current summer season. At the beginning of July, both the TUI BLUE Victoria Menorca and the TUI BLUE The Passage in Thailand opened. In total, the lifestyle hotel brand has thus added five new hotels to its portfolio since the beginning of 2023. The other new additions are on Mallorca and Cyprus as well as in Egypt. TUI BLUE will continue to grow in the future, with new hotel projects already planned in Asia and Africa. 

Two new additions in July

For the new TUI BLUE Victoria Menorca, an existing hotel was redesigned in the brand's style. Upon entering the hotel, guests are greeted by an impressive TUI BLUE logo and varied shades of blue. The 254-room hotel in Santo Tomas is designed for adults only, who will enjoy the stylish rooms and the culinary delights of the all-inclusive offer. 

From the Balearic Islands to Koh Samui in Thailand, where TUI BLUE The Passage also opened on 1 July 2023. The boutique hotel with 50 thoughtfully designed villas is located on the pristine coast of Laem Yai Beach, which is known for spectacular sunsets. The hotel is tailored ‘For All’ and awaits guests with its authentic Thai charm.

About TUI Blue

TUI BLUE offers experience-oriented lifestyle travellers a hotel product tailored to their individual needs – for adults, families or holidaymakers interested in local culture and authentic experiences. BLUE Guides provide great hospitality with a personal touch and the BLUE App offers guests lots of activities at their choice. The experiences are tailored for all ages and range from entertainment in a relaxed atmosphere to a holistic fitness and well-being programme as well as a variety of excursions. TUI BLUE hotels stand for food experiences with a local touch, including authentic regional dishes while also catering for all dietary needs or nutrition plans. The hotel brand has more than 90 hotels worldwide and expanding its portfolio with a strong focus on Asia, the Middle East and Africa. TUI BLUE is a global brand of TUI Hotels & Resorts‘ leading leisure hotel portfolio.