- TUI customers booked 6.3 million greener and fairer holidays in the past year
- €6.6 million raised for sustainability research and projects
- TUI Care Foundation started as an accelerator for positive change in travel destinations
- 30% more excursions in TUI Collection Programmes benefitting the local population and complying with sustainability criteria
TUI Group has published the 2016 progress report for its sustainability strategy ‘Better Holidays, Better World’. The data in the report suggests that 2016 was the year that sustainable tourism became mainstream. TUI customers booked 6.3 million ‘greener and fairer’ holidays in 1,170 hotels certified to a sustainability standard. Furthermore, holidaymakers participated in 846,000 TUI Collection excursions which focus on sustainability and benefits to local communities. A total of €6.6 million was raised for research, charity and sustainability projects in holiday destinations, particularly via the realigned TUI Care Foundation.
“For many people in the world tourism is the key to a more prosperous life. As the leading tourism group worldwide it is our responsibility to strengthen the positive effects of tourism. Therefore, TUI will continue to take a leading role in strengthening transparency and responsibility in the tourism sector. Our sustainability strategy ‘Better Holidays, Better World’ underlines this requirement. The results in the current progress report are very encouraging and show that the strategy is lived and promoted on all levels of the company”, says Fritz Joussen, Chief Executive of TUI Group.
Sustainability is increasingly important to TUI customers as is shown in a recent study conducted by TUI Group with over 3,000 participants in Europe. The research shows that sustainability can be a deciding factor in holiday choices and that customers want more information and more choice when it comes to booking.
“With 6.3 million ’greener and fairer’ holidays in 2016 sustainable travel is on track to going mainstream. However, there is still ground to cover to meet our 2020 commitments. With its sustainability strategy ‘Better Holidays, Better World’ TUI has created the right framework to play a leading role for better environmental and social standards in travel destinations. The TUI Care Foundation supports educational and environmental projects in holiday destinations all over the world”, says Thomas Ellerbeck, Member of the Group Executive Committee of TUI Group and responsible for the sustainability strategy.